Busch Light

Client Work, Creative Brief (Robertson Rally, 2022)

Robertson Rally is a 72-hour strategic sprint organized by the Ad Club at VCU, where students compete to transform a client brief into a creative brief. In 2022 we collaborated with the Martin Agency to create work for Busch Light and their partnership with One Tree Planted. A total of 42 students made up 10 teams, and my team and I placed in third!